LexisNexis TPU Assessment - Custom JavaScript Tool

LexisNexis is a global data and analytics company serving legal, regulatory, and business professionals. This three-week engagement produced an interactive risk assessment tool for the company’s insurance underwriting division — designed to qualify prospects and route them to the appropriate sales tier.

Project Requirements

• Interactive survey built with plain HTML, CSS, JavaScript, and PHP — no framework dependencies, embeddable in any LexisNexis landing page
• Fully responsive by baking in the responsive design into the style architecture.
• Metrics passed to the sales team via URL parameters on completion, including: overall assessment score, score-derived “level” or weight class, and the response to a key branching question
• Consistent with LexisNexis design system and branding guidelines
• User-friendly flow with minimal friction across question steps

Stack & Approach

Keeping the stack deliberately minimal — HTML, CSS, JavaScript, and PHP — was a hard requirement so the assessment could be embedded anywhere without introducing build tooling or framework dependencies. The scoring logic and branching were handled in vanilla JavaScript, with PHP serializing the final result into URL parameters for downstream CRM pickup by the sales team.

What I Delivered

I was the sole engineer on this project. The assessment shipped within three weeks and was measured to drive a 15% increase in user engagement on the engagement. It ran embedded across multiple LexisNexis landing pages and fed qualified lead data directly into the sales pipeline.